3 min read
Industry
Recruitment Solution (B2B and B2C)
Responsibilities
End-to-end UX & UI Design Process, Landing Page Design, Team Management
Role
Senior Product Designer
Team
1x Design Manager, 1x Brand Designer, 1x Jr. Product Designer, 3x Engineers
Overview
Hirein5 is a recruitment platform that leverages a lean hiring strategy to cut off the various time and financial costs involved in traditional hiring from weeks to just 5 days. The platform brings together pre-vetted talent, hiring managers, and an internal admin team into a single unified system.
I lead the entire UX & UI process from research synthesis to designing the final product and marketing website, partnering with a brand designer, Jr. product designer, and engineers.
Ensured building the MVP platform from 0→1 for 3 primary personas: Client, Candidate, and Admin. While also designing a 6 page marketing website; under 5 months.
The challenge
The client came to us with his unique hiring framework that he established to reduce the cost and time involved in tech hiring from weeks to >5 days.
He had connections in multiple countries, pre-vetted resources, and an administrative team ready to facilitate the hirings. But he lacked a system to combine all these factors to make his framework function at scale.
The key stakeholders (candidates, clients, and admin) involved in hiring needed to be brought together on a platform in a seamless manner to make the hiring process efficient.
The idea was strong, but the complexity of the model with the added technical constraints that the client had needed a translation into a clear and usable MVP.
The approach
Research Synthesis: Synthesized the UX Research done by Shreya Mukhta to get an understanding of the major pain points experienced by users aged 30-58 in their day-to-day life on their heart health, what these people's definition of healthy activities was, and how they were using the app.
Product Audit: Documented current flows using the app myself and screen recording, then documenting them as screenshots in Figma to further study.
UX Reimagination: Improved & simplified existing flows through UX Mapping, then used Crazy 8s to wireframe concepts, iterated with feedback from Design Manager.
Visual Direction: Created a visual moodboard and referenced relevant apps to guide aesthetics with Design Manager.
High-fidelity Prototyping: Created user stories for key flows and developed high-fidelity interactive prototypes to present to stakeholders at multiple points.
My role & contributions
I was the primary Individual Contributor (IC) on product design, responsible for:
End-to-end UX & UI Design: Research, Flow mapping, Wireframes, Final visuals.
Mapping and defining user journeys for 3 key personas:
Client: Hiring managers seeking tech talent
Candidate: Experienced talent looking for work
Admin: Hirein5 internal team handling candidate & client details, contracts, billing, team management.
Managing a junior product designer; partnering with the brand designer to implement branding in the website; and collaborating with the developers for a delivery of the MVP.
Leading design efforts for the public facing marketing website.
Designing for constraints
This was a project with time and technical constraints. The client had:
Tight deadline
Small developer team, who wanted a code base like Material Design. So we adhered our designs to a UI Kit that had a Tailwind CSS codebase.
A business model that was dependent on offline administration and did not have much technical automations
So we optimized for clarity over visual polish. We focused on shipping a UX that could scale after the project is done, with the client's own internal team.
The outcome
Live web app, that is currently being used by the Hirein5 team. Linked here
Public facing website communicating the platform's values to startups and hiring leads. Linked here
Key Screens
Home page for the Client flow
Home page for the Admin flow
Profile page for the Admin flow
Profile page for the Candidate flow
Public facing website (live)
Alternative design of the public acing website that did not get picked up, but I personally liked
Let’s connect on:
Portfolio V5. Circa 2025